Tue Apr 29 00:14:17 EDT 2008
And don't get me started on "New And Improved". It's one-or-the-other!
----- Original Message -----
From: Fred Dabney<mailto:email@example.com>
Sent: Monday, April 28, 2008 11:37 PM
Subject: Re: NBC Starbucks
> 1) I don't speak Starbucks. Anyone who calls a small coffee a "tall"
> coffee is perverting the Queen's English (a hanging offence). And we
> won't even discuss the innate snobbishness of "vente" and "grande" -
> just who the fuck do they think they ARE?
It's got nothing to do with Starbucks. It's been marketing for decades
that way. Go look for a "Small" box of laundry soap. The smallest
one on the shelf is "Large"
Madison Avenue came up with that in the fifties, and it's reflected
in such things as "pre-owned" cars instead of "used", etc.
A man named Vance Packard used to write books about this sort
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