web sites - for artists, or for selling CDs?

Steve Briggs steve@stevebriggs.com
Tue Sep 21 19:35:05 EDT 2004


Thanks, Ann. I suppose this begs the question...is a musician's web site
focused on promoting the musician in general, or on selling the latest CD
from the musician? Depending on which way you want to go, the site could
turn out radically different.

In any case, if you have stuff for sale on a web site, you shoulkd make it
intuitively obvious and easy to buy...i.e. minimal clicks and easy to
access.



----- Original Message -----
From: "Ann Rabson" <Ann@ANNRABSON.COM>
To: <BLUES-L@LISTS.NETSPACE.ORG>
Sent: Tuesday, September 21, 2004 3:33 PM
Subject: Re: What do YOU want from an artist web site?


> On Mon, 20 Sep 2004 22:09:06 -0400, Steve Briggs <steve@stevebriggs.com>
> wrote:
>
>>Might as well ask the intelligentsia on these lists, as you're my audience
> as a musician's web designer...
>>
>>What do you want to know FIRST OFF when you dial up an artist's site?
>>
>>Tour dates
>>discography
>>sound samples
>>video samples
>>biography
>>press kit
>>how to buy online
>>how to buy direct from the artist
>>
>>So there's 8 main categories. Could you rate them 1-8 in importance to YOU
> (1 lowest, 8 most important)...
>>And I'd be much obliged. I do sites for established musicians, but Im
> always willing to do sites for non-established abnds, providing I like the
> music. All I ask is CD's, show tickets and the occasional house concert if
> you REALLY like the result (and I know you will...)  <g>
>>
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> The things I get most praise for on my web site are none of the above.
> Small inforative news and essays like "piano influences" or about blues in
> schools or reviews of new (other people's) recordings seem to attract and
> interest readers.  Then they check out my schedule (I hope) and come to
> shows and buy CDs.  I enjoy the "contact" with my audience and it allows
> me
> to answer often asked questions.
>
> Ann Rabson
> www.annrabson.com
>
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